Earlier this month, Nothing made waves with the launch of the Phone 2a. It received an overwhelming response from tech enthusiasts. The Nothing team is now gearing up for an exciting venture: the Nothing Community Edition Project. In a recent interview, Carl and Rob shed light on this innovative collaboration with the community.
Introduction to the Co-Creation Project
Carl (CEO, Nothing) expressed his satisfaction with the Phone 2A launch, highlighting the substantial community involvement. Recently, the company reached a milestone of 100K units sold, which is quite an achievement. Building on this success, Nothing is embarking on a co-creation journey with its dedicated community.
Understanding Nothing Co-Creation Project
Rob (Community Manager, Nothing) elaborated on the concept of co-creation. He emphasized that for the first time, Nothing is inviting the community to help create a new variant of the Phone 2A. This collaborative effort includes processes from designing the product to crafting packaging, wallpapers, and even marketing campaigns. This means that users at home can take an active part in the creation and marketing of the new Nothing Phone.
Community-Centric Philosophy
In the video, Carl talked about a future where company and community boundaries blur. Moreover, he added that the company has already taken significant steps, including community investment opportunities and feedback mechanisms. It does seem like Nothing is quite serious in listening and collaborating with the community.
How the Project Works
Rob outlined the four stages of the initiative: designing the product look, creating pre-installed wallpapers, designing packaging, and developing the marketing campaign. Winners will collaborate closely with Nothing’s teams to refine their ideas. This can be a huge learning experience for all the aspiring designers out there.
How To Participate
- The project is open to everyone, welcoming both existing and new community members to contribute their ideas. Submissions can range from sketches to videos, and even textual format.
- Interested participants can visit the dedicated campaign web page for details on submissions, voting, and updates. Nothing’s community channels will also provide regular updates on the project’s progress.
Conclusion
So if you have a brand new creative idea for the new Nothing Phone 2a variant then make sure you are heard. Additionally, this is great for all the artists who have made multiple design concepts for Nothing Phone. We can finally see some of those renders in reality. It will be interesting to see how this project goes as the timeline extends from March to July.
Link to the campaign page
